ESOMAR Congress on Innovation begins!

ESOMAR congress begins tomorrow! ESOMAR stands for European Society for Market Research (ESOMAR). Not that we are much into market research, but this year’s congress is all about … innovation. It is held in Paris (good for us, we’re locals here) until March 1st. Innovation is usually the domain of strategists and technologists, but not usually of marketing people, which is a pity; so it will be an opportunity to talk about disruptive innovations with marketing people. Phillip Cartwright (Research International, and also Senior Research Fellow at Insead), Bernard and I will present a paper there, titled “Early warning systems and firm survival: the role of Market Research in the face of major market disruptions”, so do come and meet with us!
More infos about Esomar Innovate!:

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