Effectuation: How Entrepreneurs (Really) create new products, new organizations and new markets.
How do you create a company? Very simple! Start with a vision based on a great idea. Write a business plan, raise money from an investor, create the company, assemble a great team and implement the plan, to conquer the world. Successful entrepreneurs are creative and visionary, ambitious, persevering, dynamic, courageous, real leaders, charismatic, but also caring and open to others, and many other things. In short, superheroes. It’s simple… but it’s not true! Or at least it rarely happens that way. Time to dispel a few myths.
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