The activist innovator’s failure is primarily social.
It is very difficult for an innovator to bring about change within their organization. There are many reasons for this, but the main one is that many believe that to succeed, you need to have good ideas and see them through to completion. They are convinced that it is the objective quality of their work that will earn them the group’s acceptance. In reality, the opposite is true. The failure of the innovator tasked with bringing about change is primarily social.
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