The performance of organizations is a societal issue – My new piece on the Drucker Forum blog

Business performance is often perceived as having no societal impact. It seems to be a strictly financial matter and to concern only its shareholders, and nobody else, and as such is even morally suspect for some. We are happy for the company that has good results, and we may suspect that is at done at the expense of society. Yet, the performance of businesses, and more generally that of organizations, is a major societal issue, an observation made by Peter Drucker, and still relevant today.

Read the rest of the piece on the Global Peter Drucker Forum’s blog here.

Being Yourself in an Era of Corporate Legitimacy Challenge: Lessons from the Coinbase Story

Faced with the legitimacy challenge they currently face, companies are often tempted to react defensively, bow to the zeitgeist, and hope for the best. Often, the only solution is to build a mask to protect themselves. The problem is that it creates a chasm between who they really are and who they pretend to be, which only increases suspicion. The story of Coinbase, a U.S. startup that found itself in the spotlight, shows that a radically opposite approach of asserting one’s uniqueness is not only possible, but pays off. 

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