Category Archives: strategy

The three (wrong) reasons why you want to motivate your employees in the face of uncertainty

We live in a world marked by uncertainty and punctuated by major surprises that call into question many of our beliefs. This questioning can be very anxiety-provoking as it seems that we can no longer rely on anything stable to move forward in life. This is particularly true in companies: the situation can go as far as a form of paralysis, caused by the feeling that whatever we undertake, an unforeseen event will call everything into question. This can lead to a loss of motivation. And yet, there is no reason why uncertainty should be demotivating.

Continue reading

It’s the economy, stupid! Europe’s strategic dilemma after Ukraine

[Version in French here]

The invasion of Ukraine is a rude awakening for a Europe that had been asleep for many years in a naive idealism. If the response to the invasion was quick, Europe remains very weak. Beyond the next few weeks, its strategy must involve a profound change of mental model for its economic development.

Continue reading

Ukraine: the cosmological episode of Europe

[Version in French]

It takes a brutal shock to bring a dreamer back to reality. This is what has just happened to Europe with the invasion of the Ukraine, a transformative event which has led to a questioning of fundamental mental models. Will Europe finally get real?

Continue reading

Putin, Ukraine and the paradox of strategy

[Version in French]

Strategy is a complex art governed by a paradoxical logic where failure can lead to success and vice versa. The Russian attack on Ukraine offers a good illustration of this nature.

Continue reading