Collective Myths and the Challenge of Organizational Transformation
Why is an organization so difficult to transform? The issue continues to challenge the senior management of many large organizations. In large part, the difficulty comes from the fact that what makes an organization unique, that it is a social artifact (a collectively shared artificial object), is not recognized. Viewing an organization from this angle, rather than as a machine or a node of contracts, opens up an interesting avenue and provides the missing key to transformation.