Five mistakes to avoid when managing a disruptive project: 1-Trying to go too fast

This article is the first part of a series of fives articles on mistakes to avoid when managing a disruptive project, extracted from my new book ‘”A Manager’s Guide to Disruptive Innovation”.

One of the cardinal errors with disruptive innovation is to seek to scale up too quickly. In most cases, this condemns the project to fail.

There are two reasons why a company pushes for rapid growth: the first is that large companies need big markets to grow, and the second is that there is an underlying belief that the development of a disruptive innovation project is linear.