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Philippe Silberzahn

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Philippe Silberzahn

Disruptive innovation, entrepreneurship and organizational transformation

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Philippe Silberzahn

Disruptive innovation, entrepreneurship and organizational transformation

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Tag: Pricing model

27 September 20175 September 2017innovation

Transformation: The Challenge of Changing the Business Model

The transformation of a business is a very complex operation, but it is even more difficult when it involves a change of business model. Let’s look at why, with a simple example, that of Microsoft Office for its transition from a model of license sale to a model of selling subscriptions.

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