My new book “The balancing act of innovation” : discover the chapters

Here are the chapters of my new book, “The balancing act of innovation” written with Walter Van Dyck and a group of Vlerick management School professors:

Foreword: Rudy Provoost, Chief Executive Officer, Philips Lighting

Chapter 1 · Arteconomy: stimulating creativity and innovation through art

Chapter 2 · A technology intelligence system to enable open innovation at VIB

Chapter 3 · A showcase in show business: Studio 100 outperforms the competition through product leadership Addressing every aspect of children’s entertainment

Chapter 4 · Belgacom Mobile: IT-enabled process innovation in turbulent industries

Chapter 5 · Breaking into an established market through a process of experimentation: the case of GreenPan

Chapter 6 · How to survive your own business model innovation: the story of Bongo

Chapter 7 · The sagacity of Sigasi: financing an innovative start-up with limited resources

Chapter 8 · Winning the disruptive technology game: the case of Alcatel Access Network Division (A.N.D.)

Chapter 9 · The benefits of open innovation in low-tech SMEs: the Quilts of Denmark story. The fight against commoditisation

Chapter 10 · Growth by necessity and design: the balancing act of new business platforms at Cronos

Chapter 11 · Going Beyond the Pill: Business Transformation through Corporate Venturing at Janssen Pharmaceutica

Epilogue · BIC’s innovation journey. An interview with Billy Salha, General Manager Europe, BIC


Launch of my new book “The balancing act of innovation” on January 17th in Brussels

The official book launch of “The Balancing Act of Innovation” that I wrote with Walter Van Dyck and a group of professors from Vlerick Leuven Gent Management School will take place on Monday January 17th in Brussels.

The Balancing Act of Innovation is a hands-on book for practitioners and proposes to learn from the practitioners: how successful companies do it. The book shows innovation in its diversity and contains case studies about Alcatel Lucent, Janssen Pharmaceutica, Studio 100, and many more. The foreword brings an inspiring vision on innovation by Rudy Provoost (CEO of Philips Lighting), and the book ends with an exclusive interview of Billy Salha, General Manager Europe of BIC. The book intends to help companies discover their own road to innovation!

Date: 17 January 2011

Location: Living Tomorrow, Vilvoorde (Brussels)


3.30 pm  Welcome coffee

4.00 pm  Handover first copies of the book to the authors –  Hilde Vanmechelen, LannooCampus

4.10 pm  Welcome – Philippe Haspeslagh, Vlerick Leuven Gent Management School, Dean

4.20 pm  Introduction of the book by the authors – Philippe Silberzahn, EM Lyon Business School, Professor & Walter Van Dyck, Vlerick Leuven Gent Management School, Professor

4.40 pm  Panel debate: “How to boost innovative performance?”

  • Tom Aelbrecht (Director Venturing & Incubation, Janssen Pharmaceutica)
  • Jo Daris (General Manager, Studio 100 Animation)
  • Wim De Veirman (CEO, GreenPan)
  • Pieter Geeraerts (General Programme Manager KPNGB Managed Network Services, Alcatel Lucent)
  • Moderator: Olaf Du Pont (University of Gent)

5.30 pm  Q&A

5.45 pm  Walking dinner

Amazon link here.