Tag: corporate social responsibility

decision making, Society

3 lessons from Disney’s woke misadventure

After recent failures, Disney is once again committed to creating great stories. It has to be said that for several years now its films have been conceived primarily on the basis of a militant “woke” ideology. And the public didn’t like it, which is why the company is going backwards. Disney’s misadventure offers three important lessons for companies tempted to venture into political territory.

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Case studies, entrepreneurship, Management, Society

Being Yourself in an Era of Corporate Legitimacy Challenge: Lessons from the Coinbase Story

Faced with the legitimacy challenge they currently face, companies are often tempted to react defensively, bow to the zeitgeist, and hope for the best. Often, the only solution is to build a mask to protect themselves. The problem is that it creates a chasm between who they really are and who they pretend to be, which only increases suspicion. The story of Coinbase, a U.S. startup that found itself in the spotlight, shows that a radically opposite approach of asserting one’s uniqueness is not only possible, but pays off. 

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