Is Google Victim of the Innovator’s Dilemma with ChatGPT?

ChatGPT, an “intelligent” chatbot, represents a major breakthrough. One would have expected that Google, the leader in search engines for the last twenty years, which has been investing heavily in artificial intelligence, would have been at the origin of it, but it is not the case. Is Google the new victim of the innovator’s dilemma, a syndrome often observed when a leader is overtaken by a new entrant?

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Assessing the Potential of ChatGPT: Lessons from the History of Innovation

[Version in French here]

Unless you’ve been living on Mars for the past few weeks, you couldn’t escape news about ChatGPT, the artificial intelligence tool that answers all your questions: summarizing an article, informing you about the economic crisis, writing a poem, etc. As with any new technology, it is presented as revolutionary by some and futile, useless, or even dangerous by others. While it will take time for the dust to settle, we can nevertheless avoid some of the pitfalls, and above all, the clear-cut positions, by relying on the history of innovation, which offers at least seven lessons for a more nuanced approach to the debate.

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Is Meta the new Kodak? Eight history lessons on the necessity and risks of big innovation bets

Meta, the parent company of Facebook, is doing badly. The weakness of Facebook, its legacy business, and doubts about the relevance of the colossal investment made in the metaverse, a system for creating a virtual world, call into question the company’s strategy. The combination of the weakness of the legacy business and the difficulty of launching a new business is not unlike that of Kodak twenty years ago. A look at the history of major bets made by companies to launch or renew themselves is useful to better understand the issues facing meta and to avoid rash judgments.

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Innovation: why the distinction between exploration and exploitation is problematic

In the field of innovation, the distinction between exploration and exploitation is universal. It is clear, it seems obvious, and it has become gospel in the world of innovation. Yet it is counter-productive, as it rests on questionable assumptions. It illustrates how the way we formulate a problem, i.e. our mental model, determines our ability to solve it. The wrong mental model locks us in, while the right one opens up possibilities. It’s time to let go the exploration/exploitation distinction.

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Why asking a innovation unit to be more disruptive is not a good idea

That innovation units created within large organizations have a difficult life is not new. Most of them disappear after three years on average, because after the euphoric start, they fail to become part of the life of the organization. But those that survive are not out of the woods yet, because they are caught between a top management that demands “more disruption” and an organization that, through its budgetary and control processes, removes any chance for a disruptive project to see the light of day. Getting out of this difficult situation requires being very clear about what “disruptive” means, and understanding the real nature of innovation.

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Disruptive Innovation: The Legacy of Clayton Christensen

Clayton Christensen, the man behind the work on the concept of disruption, died of cancer on January 23, 2020 at the age of 67. He was a great management theorist, like giants such as Peter Drucker or Michael Porter, and his work is more relevant than ever at a time when large companies continue to struggle to respond to the multiple disruptions in their environment. In what follows, I propose a synthesis of his work to show how it can be very useful.

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What the Dismissal of Jeffrey Immelt (GE) Tells us About the Limits of a Tactical Approach to Innovation

GE has just dismissed its CEO, Jeffrey Immelt, who has been in office for sixteen years. Despite considerable work in transforming the business, an ambitious innovation drive, and a big push on some hot topics such as the Internet of Things and sustainable “eco” development, which together seemed to represent the ideal transformation strategy, the results have been disappointing, and the company is now in the hands of activist investors who may soon be dismantling it. If GE has done what looks on paper like the ideal transformation program, and yet fails in the end, what lessons can we draw from its story for innovation and management in times of disruption in general?

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