Singularity, the ultimate resource in the face of adversity

In times of turmoil and pervasive uncertainty, our instinct is to play it safe. We often retreat, conform to successful norms, and dampen our uniqueness to avoid risks. However, a compelling chapter from Apple’s 1997 turnaround tells a different story: embracing and asserting our distinctiveness might just be the secret to thriving amidst adversity.

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Singularity, the key to your strategy in uncertainty

How do we strategize in times of uncertainty, when the models you’ve relied on in the past are undermined and you face unprecedented challenges? The temptation is to look outside for models, because it’s hard to invent our own, because external models already exist and are presented as self-evident, while we’re weakened by the obsolescence of our own. But we must resist this temptation and embrace our singularity in order to build our own response.

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