What is a good idea? The Power of Social Proof in Entrepreneurship
What is a good idea? It’s the billion dollar question for every entrepreneur. When asked this question, we tend to try to answer in absolute terms. We assume that an idea is some kind of abstract object “out there. In practice, experienced entrepreneurs have a very different answer: an idea is good… if someone is somehow willing to pay for it. Call it the social proof of a good idea.
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