Is Meta the new Kodak? Eight history lessons on the necessity and risks of big innovation bets

Meta, the parent company of Facebook, is doing badly. The weakness of Facebook, its legacy business, and doubts about the relevance of the colossal investment made in the metaverse, a system for creating a virtual world, call into question the company’s strategy. The combination of the weakness of the legacy business and the difficulty of launching a new business is not unlike that of Kodak twenty years ago. A look at the history of major bets made by companies to launch or renew themselves is useful to better understand the issues facing meta and to avoid rash judgments.